An elegant look for an elegant product

Wine has always enjoyed an elegant reputation and the industry has spawned Connoisseurs of all kinds. But what about the rest of us ? Buying a good bottle can be a daunting process. You never really know what to choose so odds are you end up going back to last month’s pick. Plus, the damned store clerks always seem to inconspicuously glance at you sideways, ready to clear their throats should your hand move towards the wrong (cheapest) choice, only adding to the pressure. Enter WineSide. This french company aims to simplify the process by offering tube-sized samples of wines such as Chateau Neuf du Pape and Muscat. Read more about it here and here. The official WineSide website is still under construction.