Francisco Guerra is one of those few entrepreneurs for which the sky is the limit. His company, Flogos, sells a helium and air based substance that looks and floats around like a cloud. This sounds cool enough in itself but Flogos goes even further : it shapes that substance into company logos. Capable of flying at various heights, these flying logos (flogos) are a true marketing innovation. Whatever shape is needed, the company can mould it. Imagine yourself looking towards the sky wondering what you could eat to fill your empty stomach and, like a sign from heaven, the McDonald’s logo floats into view. Amen. You can read more about this extraordinary product on the Flogos website.