When lack of inspiration hits or when the competition is already where you wish you were, it might help to zoom in a bit. Not everyone is born and ready to face the world and the same is true of most entrepreneurial debuts. Being everything to everyone is not just hard, it’s condemning yourself to perpetually look for The right idea. And then you miss the point entirely. Narrowing an idea down to your own backyard or to a more human scale makes it more palatable and less intimidating. Your hometown is as good a place as any to start a business. You praise its beauty on sundays, you curse its flaws on mondays and you’re a critic to it every other days so who else than you to better feel the pulse of what’s going on in the city ? So instead of torturing yourself to find something that rhymes with the United Colors of Benetton, why not strike a chord with the local scene first ?

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