By Aisle Ten

I had lunch with a friend the other day, and he pitched me an idea he had for an iPhone/Android/whatever app. When he was done, he asked, “What do you think?” Without thinking, I answered with, “Hmm, sounds neat. Cool idea.” He told me that’s what everyone said. It was then that I realized he had asked the wrong question. Instead of asking, “What do you think?”, phrase it like this:

“Tell me why this idea sucks and will never work.”
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